The Book is for People who want to...


  • Ignite their creative-thinking skills using a deliberate and rich set of principles, process, and tools.
  • Develop a disciplined system, cadence and repeatable process to master creative-thinking
  • Identify and break habits, patterns, and traditions that stop creative-thinking in itsí tracks
  • Foster a highly collaborative environment to stimulate fresh, novel, and feasible thinking

I invite you to read (click here for sample pages) the Introduction & Immersion to start you on your journey to generate more novel and feasible ideas.